Nothing else matters if you don’t get your Sales Funnel right. Without the ability to generate leads and converting those leads into customers, your network marketing business will suffer. So it’s imperative that you have congruency throughout the process and this process starts with an effective sales funnel.
Market Research – Before you can build a sales funnel you have to determine who your target market is, what their needs are, and how your product or service is the answer to their questions or problems.
Marketing – Entry into your sales funnel starts with you marketing. There are many marketing strategies (PPC, Article Marketing, Paid Advertising, Social Media Marketing, Video Marketing, etc, etc.) for you to choose from, so pick one that you are most comfortable with, master it, and move on to your next marketing strategy.
Lead Capture Page: The same message that you lead with in your marketing campaign has to be expanded upon on your lead capture page. This is where you tell your prospects what they can expect to find out when they opt-in to your newsletter or email marketing campaign. As an incentive for becoming a subscriber you can offer them a free e-book that you produced, a free Boot Camp or anything of value that you produced and can give to them to show your appreciation.
Auto-responder: Your auto-responder campaign is where you begin to build a relationship with your prospect to take them through the process of becoming a qualified buyer and eventually a loyal customer or business associate. The 90/10 Rule applies here with 90 percent of your email campaign containing valuable content and 10 percent marketing.
Share Valuable Content: Sharing valuable content with your prospect is a good way to build trust and enhance the relationship that you’re building with then. Share the content of your blog with them; connect with them on Facebook and Twitter, invite them to webinars that you’re hosting.
Close the Sale: When you have taken them through the steps above, and you have sold them on you and not your product or service, closing the sale should be as easy as asking for the sale. Sometimes we don’t do this and it can make all the difference in the world.
There are many opinions on the components of an effective sales funnel, but they all encompass the components I discussed above. Get this right and your business can go from a five figure a month business to a six figure a month business.